Travel has always been about the experience.
If airlines had understood the message of Aladdin's "A Whole New World" in 1992, they would better know their product and customer in 2017
It’s been a year since Airbnb launched Trips. The continued success of the product should have other travel brands (especially brands outside the accommodation space) asking how they can adopt some of Airbnb's approach.
(This appeared in Tnooz November, 2017. While travel brands are increasingly dependent on Google/Facebook for custom, they should be pursuing a better direct customer engagement strategy.)
Over 90% of airline email offers are irrelevant to the customer's needs. Here are three ways airlines can overcome that problem.
Destination content is essential to be relevant in the Inspiration phase of travel, but traditional publications are missing a great opportunity that digital provides: increasing engagement by tailoring the content to the customer's lifestyle and lifecycle
In an industry as complex as air travel, sometimes how an airline handles the unexpected reveals the true colours of their brand.
Personalisation, as we know it, remembers the name but forgets the person. The travel brand that executes a truly personalised service will immediately distinguish their brand with travellers.
Authenticity has become the new traveller sensibility and the buying criteria by which consumers choose brands and products. What makes an experience authentic?
Customer Loyalty has become the Holy Grail of the travel industry. The secret to lasting loyalty is authenticity.
Building a brand is the first step to creating customer loyalty.
To combat a machine like Google airlines need to build a brand about human connection in the travel experience
Many travel brands are seeking to own more of the customer journey, but becoming the Amazon of Travel will require a risk and commitment most brands lack the courage to make.
Pitted to be a travel industry trend in 2017, the rediscovery of a brand's greatest asset: humanity. Innovative Travel brands looking to differentiate in competitive markets need to empower their staff to forge connections with customers on an authentic level.
Donald Trump and Michael O'Leary have employed similar strategies to become leaders. Will that strategy benefit them in the next challenge?
“How can we add more value to our customers?” said every exec at one time or another. How can a company create an experience for their customers that increases revenue and customer loyalty at the same time? It’s a billion dollar question ...
We recognise that this is the perfect opportunity for the travel industry to follow Airbnb’s lead, and airlines are ideally positioned to take advantage and create that experience.
At the heart of improving the experience for your customers is a need for context, beyond basic demographics. Context is the why a traveler goes from A to B, not how.
We integrate within your digital domain (website, app, social media, email) to deliver highly engaging local recommendations for your customers.
We understand that every brand has particular needs - let us know who you are and we will call you back to discuss your requirements...